Since not all the manufacturers supply WHI with images of the same size, our system does the best it can to display a thumbnail of the images we receive from the web service feed. Go to your store settings, 'mainteditstore.wws' page, and then look for the fields 'imageh' and 'imagew'. Change the values to 50 and 120, respectively. That should improve things a lot.
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We have a few ways to accomplish this. First off, be sure to visit your site's Store Settings...