What does the term "Visits" mean?

The term

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When I generate a report on sales or hits by make, I can not set parameters for a given period of time, what are the parameters and can I change them?

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What is a "Unique Visitor?

A Unique Visitor is a host that has made at least 1 hit on 1 page of your web site during the...

 What does the term pages mean?

The number of "pages" logged. Only files that don't match an entry in the NotPageList config...

 What does the term "Hits" mean?

Any files requested from the server (including files that are "Pages") except those that match...