This value, available in the "miscellaneous chart", reports an estimated value of the number of times a visitor has added your web site into its favorite bookmarks.
The technical rules for that is the following:
Number of Add to Favorites = round((x+y) / r) where
x = Number of hits made by IE browsers for "/anydir/favicon.ico" with no 404 error
y = Number of hits made by IE browsers for "/favicon.ico" (with or without 404 error)
r = Ratio of hits made by IE browsers compared to hits made by all browsers (r <= 1)
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