Wrenchead Pricing Models

A pricing model is our term for a pricing calculation. A pricing model can be as simple as 'set all pricing to jobber + 5%'. It could be as complex as 'cost + 50% for items that cost between 5.00 - 10.00 for linecode ABC'. The "Add Supplier Pricing" link in your site's Control Panel lets you create a simple or complex pricing model.

Each Wrenchead integrated Sophio site is configured differently. Some of our clients are connected directly to a warehouse distributor who does order fulfillment, some clients are connected to nexpart.com and can receive Sophio orders electronically, while some clients simply use the Wrenchead catalog and receive email order notifications. The instructions below will work for all methods of configuration but may have different results depending on your integration and configuration type.

When a lookup is done by year make model Wrenchead returns a list of parts that match your request. Each of these items is then automatically added and/or updated in your websites inventory file. If you want to set pricing by part number, you would use 'inventory maintenance' and enter a specific price in the field labeled 'special'. If that is what you are after, this is the wrong screen to be using.

Prior to items being added to your inventory file, the pricing model file is checked and if there is a match a selling price is calculated. All you need is a single pricing model for a selling price to be calculated. When your site was first built, a default set of records were created to be sure some selling price was displayed. These records may still be loaded and can safely be deleted by you provided you have at least one pricing model.

There are three main fields used in calculating a selling price. The fields are:

MarkUp - Normally markup is used to calculate a selling price based on jobber + - some value
MarkDn - MarkDn always refers to a sell price based on a List - discount
CstMarkup - CstMarkup normally takes your actual cost from a distributor and adds a markup

If your orders are being fulfilled by a warehouse distributor connected to nexpart.com, you should assume that your website is receiving your actual cost for each lookup. This means your most critical value to enter is in the CstMarkup field. If you want to sell at 50% markup over your cost you would enter 1.50 in the CstMarkUp field.

If you are using your Wrenchead catalog in a 'disconnected' mode, meaning you're not being automatically fulfilled by a warehouse distributor and you fulfill your own orders, you need to enter a value in all of the three fields. An important thing to understand is that Wrenchead may not have jobber or list prices for all items. Normally they have at least one or the other. It is for this reason that you must enter a value in both MarkUp and MarkDn to be sure that your items get a price and can therefore be purchased. As an additional feature, you can enter a value in CstMarkup in disconnected mode to estimate your cost based on jobber -. So if you buy AC Delco for 25% off jobber, you can enter .75 in CstMarkUp. The reason to do this is so that the Sophio reports show you your correct margin in the invoice report. That is the only reason to do this. If you do not mind seeing inaccurate GP% then just set cstmarkup to 0.00. The value placed there will be jobber.

In all cases our software prioritizes the basis for a selling price calculation in this order: Cost, Jobber, List. If cost is available, we use 'cstmarkup'. If cost is not available and jobber is, we use jobber +-, if cost and jobber are not available and list is, we use markdn. If none of the values are available the item cannot be sold.

The form below allows you build your pricing models based on the values from the Wrenchead catalog. Please complete all fields for each model to 'cover all bases'. The priority of pricing is cost, jobber, then list. Meaning, if a given item has a cost in your inventory file, we will use the Cost Markup field (cstmarkup) to generate a price. If the cost is 0.00 (disconnected Wrenchead customers) then the jobber will be multiplied times the Mark Up field (markup). If the mark up is a positive number such as 1.50 a 50% markup will be added to the jobber price. If you enter a number such as .85 a 15% discount will be taken from jobber to establish selling price.

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