Articles

Do you support Yotpo reviews?

We do!  Simply go to the yotpo.com website and create an account.  Once you get to...

Help! Google Base is rejecting all my items.

One possible issue is your robots.txt file. The text below came from a Google webmaster post,...

How can I make dynamic titles appear in my pages?

To add the year, make, model, to your pages dynamically add these tags to your 'title' tag in the...

How do I add Google Remarketing widget to my store?

Add the tag:  <%=includewidget([google-remarketing.wws])%> to the bottom of your master...

How do I create a Google Base product feed?

If your site is using a third party catalog such as the WHI OE or Aftermarket catalog, the...

How do I create a proper landing page for use in advertising my site?

By now you likely know that your Sophio store is based on just a few files. The idea behind our...

How does duplicate content affect my website?

If search engines detect duplicate content on your web site, it can have an...

How to confirm Google Adwords scripts are firing?

The steps to get Google Adwords Conversion Reporting to work are fairly easy: 1) Get the...

Is there a way to get catalog data dynamically into my SEO pages?

If you are reading this document you are likely someone who has been hired by a Sophio client to...

My store is open - now what?

In this article, we will give you some tried and true methods for marketing your website. Some...

SEO Myths

Common myths regarding SEO (Search Engine Optimization) Myth: You need a Google Sitemap. If your...

SEO Tips 2011

This article is an excerpt from Andy "Easy SEO" Jenkins. Start where you are – I’ve...

Should I use pay-per-click (PPC) advertising to market my website?

To PPC Or Not? How To Decideby Julie Mason, Tuesday, January 30, 2007Although "age-old" might be...

What is Search Engine Optimization (a.k.a. SEO) ?

Definition: The term used to describe the marketing technique of preparing a website to enhance...